If you’re looking for the pure essence of Europe’s street wear fashion, turn to APC for its sleek form fitting design and minimalist approach to the everyday wardrobe. ‘Atelier de Production et de Création’ (Workshop Production and Creation) was founded by Jean Touitou in Paris back in 1987 and is best known for itsdenim line.
So what do you get when you mix America’s biggest hip-hop artist and a French label? 2013’s biggest fashion collaboration yet! When APC released an image (seen above) on their Instagram of a denim tag stating “APC KANYE”. we could barely contain our excitement. West teamed up with Mr. Touitou himself to create a small collection of men’s clothing which will be released on the 14th July. Featuring jeans, tees and hoodies in West’s signature style the collab is set to be a success, which is good for Kanye after a few low points recently, especially the reaction to his new baby’s name ‘North West’.
Unfortunately APC isn’t stocked anywhere in Brisbane, so we’ll just have to stare at it from afar (or from our computer screens). Stay tuned for the STYLECREEPER.COM launch of APC x KANYE – we’ll be sure to post it up here and on our Instagram!
Words | Neville